Gartner Research

High-Tech Industry Insight: Social Media and Company Websites Drive Multichannel Marketing Effectiveness

Published: 17 June 2016

ID: G00308808

Analyst(s): Noah Elkin

Summary

Social media and the company website, supported by mobile marketing and email, anchor high-tech providers' multichannel marketing efforts. Together they drive effectiveness at every stage of the customer buying journey, making multichannel success a team effort.

Table Of Contents

Survey Objective

Data Insights

  • High-Tech Marketers See Social Media and the Company Website as the Two Most Effective Channels Across the Customer Buying Journey
  • High-Tech Marketers Emphasize the Ability to Target Personas and Cross-Channel Synergies When It Comes to Channel Selection
  • Multichannel Marketing Effectiveness Relies on a Strong Partnership With IT
  • Methodology
  • Definitions

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