Gartner Research

Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage

Published: 14 June 2016

ID: G00294054

Analyst(s): Mike McGuire , Kirsten Newbold-Knipp

Summary

Mobile device usage patterns have evolved rapidly, presenting marketers with new opportunities and challenges to navigate this favorite communication channel. Explore five common patterns and learn which methods and technologies can help improve your mobile success.

Table Of Contents

Analysis

  • Passenger Transit Usage
    • Marketing Impacts
    • Mobile Marketing Opportunity
    • Mobile Marketing Risk
    • Enabling Capabilities
    • Advice to Marketers
  • Mobile Device Usage While Driving
    • Marketing Impact
    • Mobile Marketing Opportunity
    • Mobile Marketing Risk
    • Enabling Capabilities
    • Advice to Marketers
  • Enriched Shopping
    • Marketing Impacts
    • Mobile Marketing Opportunities
    • Mobile Marketing Risks
    • Enabling Capabilities
    • Advice to Marketers
  • Collaborative Shopping
    • Marketing Impacts
    • Mobile Marketing Opportunities
    • Mobile Marketing Risks
    • Enabling Capabilities
    • Advice to Marketers
  • Second-Screening
    • Impact on Marketing
    • Mobile Marketing Opportunity
    • Mobile Marketing Risk
    • Enabling Capabilities
    • Advice to Marketers

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