Gartner Research

Market Trends: The Future of Business-Led Models for IoT Services

Published: 16 June 2016

ID: G00271923

Analyst(s): Eric Goodness , Jacqueline Heng, Denise Rueb


Lack of a clearly articulated business value in Internet of Things initiatives and complex ecosystems will challenge strategic planners of all types of companies that have IoT capabilities to differentiate their go-to-market ecosystems.

Table Of Contents


Market Trend

  • Unclear Business Benefits
  • Winning Through Business-Led Delivery Models
  • Evolution of the Business-Led Models
    • IoT as a Service
    • Point Solution-Led
    • Strategy-Led
  • Applying the Ansoff Matrix to Determine Marketing Strategies for the Business-Led Models
    • Market Penetration
    • Service Development
    • Market Development
    • Diversification

Vendors to Watch

  • Green-Shoots Alliances Sprouting, Leading to the Three Business-Led Models

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