Gartner Research

Leading From the Heart: Peer Advocates Make Organizational Change Easier

Published: 17 June 2016

ID: G00310137

Analyst(s): Elise Olding , Bard Papegaaij


Change resistance is largely a misnomer: Employees don't resist change, they resist the uncertainty that comes with it. CIOs use peer advocates to help reduce that uncertainty by providing personal, trusted information and assisting people to ease into organizational change.

Table Of Contents
  • Key Challenges


  • What Are Peer Advocates?
  • Use Peer Advocates to Spread Targeted Communications Deep Into the Organization


  • Select Influential, Well-Respected, Good Communicators
  • Make Peer Advocates Members of the Change Team
  • Create Role Clarity for Peer Advocates and Train Them Well
  • Bottom Line

Case Study

  • Peer Advocates Move the Message

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.