Gartner Research

Critical Capabilities for Digital Commerce

Published: 20 June 2016

ID: G00278138

Analyst(s): Jason Daigler , Yanna Dharmasthira, Mike Lowndes , Sandy Shen , Chris Fletcher , Penny Gillespie


Digital commerce platforms are crucial for selling in a digital world. We have evaluated 19 vendors' products in this document using 14 critical capabilities and five use cases to assist IT leaders and those responsible for digital commerce in their vendor selection endeavors.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Aptos
    • Apttus
    • Avangate
    • cleverbridge
    • CloudCraze
    • Demandware
    • Digital River
    • Elastic Path
    • Episerver
    • IBM
    • Intershop
    • Kibo
    • Magento
    • MyWebGrocer
    • NetSuite
    • Oracle
    • SAP Hybris
    • Unilog
    • Volusion
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Organization/Brand Complexity
    • Product Diversity
    • Product Management Breadth
    • Commerce Search
    • Multichannel
    • Mobility
    • Localization
    • Consumer Buyer Personalization
    • Corporate Buyer Personalization
    • MDM
    • WCM
    • CPQ
    • OM/DOM
    • Payments
  • Use Cases
    • Complex, Diverse and Large Operations
    • Multiple Channels
    • Selling Globally
    • Selling to Consumers
    • Selling to Other Organizations
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Critical Capabilities Rating

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