Gartner Research

CMO Insight: Design Your Marketing Team for the Next Decade

Published: 22 June 2016

ID: G00301452

Analyst(s): Christopher Ross

Summary

Marketing teams that adapt to future needs and unforeseen threats succeed by design. Yet CMOs struggle to assemble the right mix of skills and capabilities for agility, relevance and growth. Use these insights to create a marketing organization built for future success and business results.

Table Of Contents

Upshot

What You Need to Know

  • Flexible, Collaborative Marketers Build Brand Agility
  • Five Crucial Skills Build Brand Growth
  • A Commitment to Training Builds Brand Relevance

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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