Gartner Research

CMO Perspective: Put Five B2B Marketing Trends to Work for Your Brand

Published: 22 June 2016

ID: G00308339

Analyst(s): Adam Sarner


B2B CMOs are capitalizing on access to deep customer insight using powerful data analytics and relationship marketing techniques. They're simplifying the purchase process, winning conversions and customer loyalty, and boosting profits by harnessing five top B2B trends in 2016.

Table Of Contents


What You Need to Know


  • Account-Based Marketing Techniques Close Deals and Supports LTV
  • B2B CMOs Influence With Centers of Excellence
  • B2B Inbound Marketing Is Now Mainstream
  • B2B Buyers Have B2C Digital Commerce Expectations
  • B2B Customer Reference and Advocacy Programs Close Deals (and More)

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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