Gartner Research

How to Estimate Mobile App Development Costs

Published: 20 June 2016

ID: G00305496

Analyst(s): Marty Resnick


Total cost of ownership models for traditional app development are insufficient for mobile apps, because they don't apply to mobile-specific needs. Application leaders must adapt to these needs (e.g., back-end infrastructures), as well as the volatility caused by mobile technologies' rate of change.

Table Of Contents
  • Key Challenges



  • Estimate Total Cost of Ownership by Starting With the MVP
  • Consider Mobile Apps' Ongoing Costs and Their Continuous Delivery
    • The Company That Underestimated Mobile Back-End Service Costs
    • Failing to Consider API and Web Service Licensing
    • The Importance of Lessons Learned
  • Communicate New or Unexpected Costs to Stakeholders Immediately

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