Gartner Research

Should You Invest in a Social Command Center?

Published: 28 June 2016

ID: G00297181

Analyst(s): Jay Wilson , Christi Eubanks

Summary

Building a mission-control-style social command center installation can be a seductive proposition for social marketers. Whether the investment pays off depends on your business needs. Marketers can use this research to determine whether a command center is right for their organization.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Determine Whether a Command Center Installation Will Help Bridge Gaps Between Social Marketing and Other Teams
  • Focus on Data and Measurement Strategy First, and Screens and Visualizations Second
    • Quality Over Quantity
  • Determine Whether the Investment in a Social Command Center Will Pay Off
    • Vision and Purpose
    • People
    • Process
    • Technology

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