Gartner Research

Market Trends: How Technology and Service Providers Can Position Telemedicine and Virtual Care in the Healthcare Provider Market

Published: 29 June 2016

ID: G00297714

Analyst(s): Anurag Gupta


Telemedicine and virtual care are widely mentioned but poorly understood. Despite initial pilots, widespread adoption has been lagging. We discuss the various user motivations and provide ideas to market strategists on how to position solutions for long-term sustained adoption.

Table Of Contents


Market Trend

  • Lack of the Awareness About Telemedicine and Virtual Care Is an Impediment to a Wide Adoption of Such Systems in the Care Processes
  • Lack of Clarity on Payer Payments for Telemedicine and Virtual Care Remains Another Major Barrier to Mass Market Adoption
  • Accountable Care Organizations, Especially Those Involved in Risk Sharing, Are Gaining Prominence as Candidates for Telemedicine
  • Large Hospital Groups Considering Becoming Health Plans Themselves Are Emerging as Prospects for Telemedicine and Virtual Care

Contrarian View

  • If Telemedicine and Virtual Care Remain as Separate Platforms and Do Not Integrate With Enterprise IT, Then They Will Not Be Enterprise-Level Benefits

Vendors to Watch

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