Gartner Research

An Overview of Digital Design for CIOs

Published: 30 June 2016

ID: G00310363

Analyst(s): Brian Prentice , Patrick Meehan


CIOs are increasingly hearing about the importance of digital design, but are unclear on exactly what it is, how it differs from what enterprise IT is already doing, and what implications it has for organization structures and planning. This research clarifies these questions about digital design.

Table Of Contents


  • What Is Design?
  • What Is Digital Design?
  • Is Digital Design the Same Thing as UX Design?
  • What Is the Relationship Between Experience and Digital Design?
  • Why Should CIOs Care About Digital Design?
  • Isn't Enterprise IT Already Doing Digital Design?
  • Is Design Thinking the Same Thing as Digital Design?
  • What Is a Digital Design Center?
  • Is a Digital Design Center Synonymous With a Design Center?

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