Gartner Research

High-Tech Industry Insight: How Marketers Manage Data-Driven Marketing

Published: 27 June 2016

ID: G00308810

Analyst(s): Noah Elkin

Summary

Their data-driven marketing capacity is still maturing, but high-tech marketers are busy building internal teams, optimizing external resources and scaling analytics efforts to target personas. Take these three steps to build competencies and gain business advantage from customer insights.

Table Of Contents

Data Insights

  • High-Tech Marketers Maintain Ties With IT, Even as IT's Role in Marketing Analytics Shrinks
  • Even as Their In-House Teams Expand, High-Tech Firms Expect to Stay Agile by Relying More on External Service Providers
  • Customer Focus Mandates Rise in Data Acquisition
  • Methodology
  • Definitions

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