Gartner Research

Retail Industry Research Focuses on Digital Business Transformation

Published: 28 June 2016

ID: G00310308

Analyst(s): Robert Hetu


This document aggregates and consolidates Gartner research on four key elements of retail transformation in the age of digital business, and on the role of the chief information officer in supporting and leading that transformation.

Table Of Contents


Research Highlights

  • Customer-Led Digital Business
  • Customer-Centric Merchandising and Marketing
  • Loyalty and Retention
  • Critical Channel Operations

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