Gartner Research

Buyer Persona Starter Kit: The Chief HR Officer

Published: 08 July 2016

ID: G00308827

Analyst(s): Derry Finkeldey , Chris Pang , Helen Poitevin


Effective chief HR officers harness the strength of the organization's people to drive business success. This kit provides a basis for product marketing leaders to develop a CHRO marketing persona.

Table Of Contents


  • Chief HR Officer
    • Background Description
    • Demographics
    • Business Context
    • Objectives and Initiatives
    • Challenges
    • Needs in the Buying Journey
    • Influencers

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