Gartner Research

Buyer Persona Starter Kit: The Chief HR Officer

Published: 08 July 2016

ID: G00308827

Analyst(s): Derry Finkeldey , Chris Pang , Helen Poitevin

Summary

Effective chief HR officers harness the strength of the organization's people to drive business success. This kit provides a basis for product marketing leaders to develop a CHRO marketing persona.

Table Of Contents

Analysis

  • Chief HR Officer
    • Background Description
    • Demographics
    • Business Context
    • Objectives and Initiatives
    • Challenges
    • Needs in the Buying Journey
    • Influencers

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.