Gartner Research

Buyer Persona Starter Kit: The Chief Financial Officer


Modern CFOs have an array of strategic and operating responsibilities beyond financial stewardship. Yet, shareholder value still drives decision making. TSP marketers can use this kit to develop a marketing persona based on a contextualized understanding of the CFO's central role.

Published: 08 July 2016

ID: G00308783

Analyst(s): Christine Adams Derry Finkeldey

Table Of Contents


  • Background Description
  • Demographics
  • Business Context
  • Objectives and Initiatives
  • Challenges
  • Needs in the Buying Journey
  • Influencers

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