Gartner Research

Hype Cycle for CRM Sales, 2016

Published: 05 July 2016

ID: G00289824

Analyst(s): Ilona Hansen , Theodore Travis

Summary

IT leaders supporting sales should evaluate the many emerging and maturing technologies in CRM for sales to improve their roadmap for sales execution.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • IoT for CRM Sales
    • Voice-Driven Sales Apps
    • Strategic Account Management
  • At the Peak
    • Recurring Revenue Management
    • MDM and Social Data
    • Customer Success Management for CRM
    • Mobile Sales Productivity
    • Cognitive Expert Advisors
    • Predictive B2B Marketing Analytics
    • Sales Performance Management
    • Voice of the Customer
    • Sales Coaching Solutions
    • Sales Predictive Analytics
  • Sliding Into the Trough
    • Social for Sales
    • Inside Sales
    • Sales Appraisal and Evaluation Management
    • Sales Objective and Quota Management
    • Video Technology for Sales
    • CPQ Application Suites
    • Sales Analytics
    • Gamification
    • Price Optimization and Management for B2B
  • Climbing the Slope
    • MDM of Customer Data
    • Partner Relationship Management (PRM)
    • Territory Management
    • Business Information Services for Sales
    • Sales Contract Management
    • Sales Training Solutions
    • Sales ICM
  • Entering the Plateau
    • Digital Content Management for Sales
    • Lead Management
    • Mobile Sales Force Automation Containers
    • Sales Force Automation SaaS
    • Proposal Generation Systems
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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