Gartner Research

Languages of Change: Innovation and Creative Thinking Require Challenging What You Know

Published: 06 July 2016

ID: G00279905

Analyst(s): Elise Olding , Ed Gabrys , Bard Papegaaij , Graham Waller


Digitalization challenges CIOs to be innovative in finding digital opportunities and to generate the status-quo-defying ideas essential to digital business success. Here is a simple process to challenge collective assumptions about what is possible, as a way of helping groups to be truly creative.

Table Of Contents


  • The Known Hides the Possible
  • Challenging Knowns and Assumptions — A Reframing Approach
    • The Method
    • Pick a Value Component
    • List the Knowns
    • Shuffle the Groups (Optional)
    • Turn the Knowns Upside Down
    • Examine the New Reality for Opportunities
    • Share the Ideas
    • Shuffle the Groups (Optional)
    • Do a Sanity Check
    • Collect the Opportunities
  • Conclusion

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