Gartner Research

Buyer Persona Starter Kit: Head of Multichannel in Retail

Published: 08 July 2016

ID: G00310078

Analyst(s): Derry Finkeldey , Miriam Burt

Summary

The head of multichannel sits at the tipping point in the shift to digital business in retail. This kit provides a basis for developing a marketing persona based on a contextualized understanding of this important role in the retail market.

Table Of Contents

Analysis

  • Head of Multichannel
    • Background Description
    • Demographics
    • Business Context
    • Objectives and Initiatives
    • Challenges
    • Needs in the Customer Buying Journey
    • Influencers

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.