Gartner Research

Buyer Persona Starter Kit: The Chief Risk Officer in Financial Institutions

Published: 08 July 2016

ID: G00308780

Analyst(s): Derry Finkeldey , Susan Cournoyer

Summary

Chief risk officers are influential in technology buying decisions, mainly in large financial institutions. Product marketers need to know that the CRO role increasingly favors technology providers that emphasize applied risk analytics and intelligence over static monitoring and reporting.

Table Of Contents

Analysis

  • Chief Risk Officer
    • Background Description
    • Demographics
    • Business Context
    • Objectives and Initiatives
    • Challenges
    • Needs in the Buying Journey
    • Influencers

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