Gartner Research

Buyer Persona Starter Kit: The Business Chief Executive Officer

Published: 08 July 2016

ID: G00308826

Analyst(s): Julie Short, Mark Raskino , Derry Finkeldey

Summary

TSP marketers need to know when it is crucial and when it is not to get the CEO's attention. This kit provides a basis to develop a CEO marketing persona. Use it to be smart about when and how to make a play for this busy role's limited time and attention.

Table Of Contents

Analysis

  • The Business CEO
    • Background Description
    • Demographics
    • Business Context
    • Objectives and Initiatives
    • Challenges
    • Needs in the Buying Journey
    • Influencers
  • Consider If These Segment Variations Apply

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