Gartner Research

Market Insight: Getting Time in the 24-Hour User Experience

Published: 08 July 2016

ID: G00308520

Analyst(s): Anthony Mullen


Personal technology addresses every minute of people's lives, creating huge opportunities to embed solutions into their routines. Getting those extra minutes requires product managers having a fresh view on integration, encompassing social sciences, ecosystem diversity and reducing cognitive load.

Table Of Contents


  • Introducing the 24/7 Concept
  • Example 24/7 Scenarios
    • Predawn
    • Morning
    • Early Afternoon
    • Evening

Background and Context

  • The Traditional Device Market Is Mature and Growth Is Slowing
  • Wearables Will Pick Up Some of the Slack From Traditional Devices
  • Growth in Consumer IoT Devices and Services Is Expected to Accelerate
  • Enterprises Will Focus on Consumers in 2016
  • Major Hurdles Exist for New Devices' Adoption Rates

The Impact

  • Integration's Focus Is Changing, Driven by People's Needs and Context
  • Point Solutions Will Not Scale as Digital Mesh Grows in Scope and Complexity
  • AI Will Become Key to Reducing Consumers' Cognitive Load


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