Gartner Research

Special Report: Targeting New Buyers of IT

Published: 08 July 2016

ID: G00313097

Analyst(s): Derry Finkeldey

Summary

Non-IT business people have become empowered to make IT purchasing decisions more than ever before. Gartner's collection of business buyer research provides business leaders in technology and service providers with the insight required to adapt go-to-market strategies to this new buying reality.

Table Of Contents

Analysis

Research Highlights

  • Business Buyer Rules of Engagement: Change Your Go-to-Market Approach
  • Business Value Exists in an Industry Context

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