Gartner Research

Report Highlight for Market Insight: Three Go-to-Market Strategies to Sell IoT Cost Optimization

Published: 08 July 2016

ID: G00313869

Analyst(s): Nathan Nuttall

Summary

Product marketing managers at IoT solution vendors can turn customers' budget cuts into an opportunity by selling the benefits of IoT-enabled cost optimization via compelling IoT use cases, optimized product portfolios and tailored marketing messages.

Table Of Contents

Objective

Report Highlight

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