Gartner Research

Maturity Model for Content Marketing

Published: 15 July 2016

ID: G00308844

Analyst(s): Kirsten Newbold-Knipp

Summary

Creating and amplifying compelling content is vital to brand growth. Use Gartner's best practices to see what your team is doing right and to pinpoint skills, processes and tools to improve content marketing results.

Table Of Contents
  • Key Challenges

Analysis

  • Level 1: Experimental
    • What to Do to Reach the Next Level
  • Level 2: Tactical
    • What to Do to Reach the Next Level
  • Level 3: Operational
    • What to Do to Reach the Next Level
  • Level 4: Amplified
    • What to Do to Reach the Next Level
  • Level 5: Differentiated
  • What to Do to Next

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