Gartner Research

Successful DevOps Requires Solid Marketing

Published: 15 July 2016

ID: G00302402

Analyst(s): Nathan Wilson , George Spafford


The need to change IT's relationship with customers is a great challenge to Mode 2 adoption. Customers are reluctant to change the way they work with the IT organization, so IT leaders must establish a marketing strategy and run an internal campaign to motivate the adoption of agile and DevOps.

Table Of Contents
  • Key Challenges



  • Develop a Marketing Strategy to Engage Customers With Agile and DevOps
  • Create an Agile and DevOps Marketing Plan
  • Start With a First Mover and Continually Improve
  • Manage the Growth of Agile and DevOps as Demand Increases

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