Gartner Research

Mastering Master Data Management

Published: 11 July 2016

ID: G00302064

Analyst(s): Bill O'Kane , Andrew White


This report defines the nature and scope of MDM, and outlines how business and IT teams should work together to achieve a single view of master data. Chief data officers, CIOs and MDM program managers should use it to gain a consistent understanding of MDM before embarking on MDM initiatives.

Table Of Contents
  • Key Challenges



  • The Partnership Between the Business and IT
  • The MDM Process
  • Implementation Considerations With MDM
  • Implementation Styles of MDM
  • MDM's Relationship to EIM
  • MDM's Importance to Big Data and the IoT
  • MDM and the Digitalization of Business
  • MDM and Metadata
  • MDM and Information Governance
  • MDM and the Cloud
  • The Bottom Line
    • Lack of Understanding of How Inconsistent Data Impacts the Business
    • Being Successful With MDM (and Measuring That Success) Is Hard to Do
    • Don't Think of MDM as a Data Integration Project

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