Gartner Research

Hype Cycle for Retail Technologies, 2016

Published: 12 July 2016

ID: G00300331

Analyst(s): Robert Hetu


Retail CIOs can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support unified retail and digital business.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Algorithmic Retailing
    • Retail Distributed Order Management
    • Digital Workplace
    • Customer Engagement Hub
    • Project P2P Solutions
    • Intelligent Virtual Store Design
    • Retail 3D Printing
  • At the Peak
    • Digital Wallets in Retail
    • Cognitive Expert Advisors
    • Social Employee Recognition Systems
    • Augmented Reality in Retail
    • Multichannel Location Analysis
    • Master Content Management
    • Smart Data Discovery
    • Workforce Analytics
  • Sliding Into the Trough
    • Real-Time Store Monitoring Platform
    • Real-Time Customer Offer Engines
    • Social Commerce
    • Digital Coupons
    • Loyalty Management Systems
    • Retail Mobile Payments
    • Unified Merchandise Planning
  • Climbing the Slope
    • Multichannel Master Data Management for Retail
    • Retail Mobile Shopping
    • Customer-Centric Merchandising & Marketing
    • In-Store Self-Service: Customer-Facing Applications
    • Algorithmic Merchandise Optimization
    • Electronic Shelf Labels
    • Java-Based POS Software
    • Unified Price, Promotion and Markdown Optimization
  • Entering the Plateau
    • Mobile POS
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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