Gartner Research

Hype Cycle for Consumer Goods, 2016

Published: 14 July 2016

ID: G00300335

Analyst(s): Ed Porter, Ellen Eichhorn


Consumer goods manufacturers continue to favor technology investments facilitating competitive differentiation. CIOs and IT leaders can use this Hype Cycle to evaluate opportunities, educate their organizations, and guide their planning and investment decisions.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Smart Dust
    • 3D Printing of Personal Consumable Products
    • 4D Printing
    • Things as Customers
    • Warehouse Robots
    • Intelligent Virtual Store Design
    • Retail Activity Optimization
  • At the Peak
    • Image Recognition
    • Internet of Things
    • Connected Home
    • Home Automation
    • Augmented Reality in Retail
    • Demand Signal Repository
    • Digital Commerce
  • Sliding Into the Trough
    • Internet of Things for Manufacturing Operations
    • Consumer 3D Printing
    • 3D Printing in Manufacturing Operations
    • Real-Time Store Monitoring Platform
    • Social Marketing
    • Innovation Management Technology for Product Development
    • Supplier Quality Management Applications
    • Digital Coupons
    • Gamification in Market Research
    • Track-and-Trace and Serialization
    • Master Data Management
    • Social Analytics
    • Price Optimization and Management for B2B
  • Climbing the Slope
    • Quality Process Management Applications
    • Trade Promotion Optimization
    • Enterprise Manufacturing Intelligence
    • PLM for Packaged Food, Beverages and Personal Care Products
    • MES Applications for Process Manufacturing
    • PLM for Retail, Footwear and Apparel
    • Formula and Recipe Management
    • Merchandising and Category Optimization
  • Entering the Plateau
    • PLM for Durable Consumer Goods
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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