Chief data officers and data and analytics leaders should create a business case for data quality improvement that connects directly with better business outcomes. Early and ongoing business engagement with a clear call to action helps gain the confidence of business leaders.
- Understand the Business Priorities and Find the Right Place to Start
- Select Business Performance Metrics to Support the Right Business Outcomes
- Profile the Current State of Data Quality and Its Business Implications
- Describe the Target State to Achieve Business Improvements and the Implied Options
- Estimate the Financials for the Business Case
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