Gartner Research

China Summary Translation: 'Use Mobile App Analytics to Increase Engagement and Performance'

Published: 17 July 2016

ID: G00312912

Analyst(s): Adrian Leow , Jason Wong


Application development leaders in China must leverage multiple aspects of mobile app analytics to enhance their overall app strategy. This research discusses best practices for using operational and behavioral analytics to drive more compelling app user experiences

Table Of Contents



Use Mobile App Analytics to Increase Engagement and Performance

  • Key Challenges
  • Recommendations



  • Employ Operational and Performance Analytics for All Mobile Apps
  • Apply Mobile Behavioral Analytics to Capture Detailed App Usage and Patterns
  • Deploy Analytics Tools Specific to Their Use Cases

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.