Gartner Research

The Eight Building Blocks of CRM: Data and Information

Published: 18 July 2016

ID: G00299988

Analyst(s): Jason Daigler


Consistent and accurate customer information and insight are the foundation of CRM. Strong customer information management strategies enable IT leaders to deliver on the business goals of the CRM strategy.

Table Of Contents
  • Key Challenges



  • Ensure High-Quality, Accurate and Complete Customer Data
  • Determine the Relevance of Different Types of Customer Information and Insight Based on Business Goals
  • Create a Single View of the Customer to Optimize Customer Engagement

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