Gartner Research

Healthcare Payer Digital Business Hinges on Distribution That Leverages the Economics of Connections

Published: 19 July 2016

ID: G00308396

Analyst(s): Constance Sjoquist

Summary

"Economics of connections" describes the creation of value through increased density of interactions among business, people and things. Healthcare payer CIOs must invest in distribution technologies that do business with "things" as legitimate customers and economic agents working on their behalf.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Work With Product, Sales and Marketing Executives to Redefine What Constitutes a Customer
  • Illustrate Where Economic Agents Will Materialize Along Your Distribution Channels and How Your Distribution Operations Will Need to Change
    • Before the Sale
    • During the Sale
    • After the Sale
  • Develop a Set of Leading Economic Indicators to Plan, Track and Verify Any Assumptions About the Economics of Connections Impacting Your Distribution Systems

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