Gartner Research

Hype Cycle for Privacy, 2016

Published: 20 July 2016

ID: G00290508

Analyst(s): Carsten Casper


Organizations experience pressure in two ways: many technologies raise privacy concerns, while tighter privacy regulations burden innovation. Organizations must find the right balance, and privacy officers can use this Hype Cycle to determine which requirements are important and where to invest.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • User-Managed Access (UMA)
    • Blockchain for IAM
    • Personification
    • Data Classification
    • File Analysis
  • At the Peak
    • Format Preserving Encryption
    • Cloud Application Discovery
    • Privacy by Design
    • Privacy in Asia/Pacific
    • PHI Consent Management
    • Tag Management
  • Sliding Into the Trough
    • Cloud Data Protection Gateways
    • EU General Data Protection Regulation
    • Data Sanitization
    • Mobile Voice Protection
    • Privacy in Russia
    • Data Management Platforms (Advertising)
    • Secure Texting
    • Privacy Management Tools
    • Privacy in Japan
    • Dynamic Data Masking
    • Cloud Access Security Brokers
    • U.S. Privacy Laws
    • Consumer Mobile Security Apps
    • Cloud Security Assessments
  • Climbing the Slope
    • Data Disposal Tools for Mobile Devices
    • Test Data Management
    • Data Loss Prevention
    • Privacy in South America
    • Tokenization
    • Database Encryption
    • Static Data Masking
  • Entering the Plateau
    • Mobile Data Protection for Workstations
    • Privacy Training
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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