Gartner Research

China Summary Translation: 'Embrace the Possibilities and Distinct Characteristics of B2B Digital Commerce for Optimal Results'

Published: 21 July 2016

ID: G00311446

Analyst(s): Jason Daigler , Sandy Shen


Many companies mistakenly approach B2B digital commerce initiatives seeking merely to "digitize" ERP and back-end processes. IT leaders supporting digital commerce can use this research to ensure that these initiatives are correctly scoped, implemented, and lead to positive business results.

Table Of Contents



Embrace the Possibilities and Distinct Characteristics of B2B Digital Commerce for Optimal Results

  • Key Challenges
  • Recommendations



  • Build Your B2B Commerce Vision to Address Multiple Objectives
  • Interpret B2B Consumerization as Business Buyers Desiring a Consumerlike Digital Shopping Experience
  • Drive Awareness of New B2B Functionality That Will Generate Incremental Value to Customers

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