Gartner Research

Emerging Provider Executive Insights: BI and Analytics Customers Want Different Things From Small and Large Providers

Published: 19 July 2016

ID: G00296119

Analyst(s): Jim Hare , Alys Woodward , Ankush Jain

Summary

When customers select BI and analytics platforms from small technology and service providers, their top three selection criteria are ease of use for end users, functionality, and implementation cost and effort. Small TSPs' marketing programs and products should reflect these needs.

Table Of Contents

Analysis

  • Leveraging Magic Quadrant Research to Inform TSPs
    • Ease of Use, Functionality and Data Access Are the Top Reasons for Choosing a Platform From a Small Vendor
    • Scalability, Stability and Future Vision Are Important for Platforms From Large Vendors
    • Do IT-Focused Roles Differ From Business Roles?
    • BI and Analytics Is an Opportunity-Rich Market, but Targeting Your Customers With the Right Value Proposition Is Critical

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