Gartner Research

Emerging Provider Executive Insights: BI and Analytics Customers Want Different Things From Small and Large Providers

Published: 19 July 2016

ID: G00296119

Analyst(s): Jim Hare , Alys Woodward , Ankush Jain


When customers select BI and analytics platforms from small technology and service providers, their top three selection criteria are ease of use for end users, functionality, and implementation cost and effort. Small TSPs' marketing programs and products should reflect these needs.

Table Of Contents


  • Leveraging Magic Quadrant Research to Inform TSPs
    • Ease of Use, Functionality and Data Access Are the Top Reasons for Choosing a Platform From a Small Vendor
    • Scalability, Stability and Future Vision Are Important for Platforms From Large Vendors
    • Do IT-Focused Roles Differ From Business Roles?
    • BI and Analytics Is an Opportunity-Rich Market, but Targeting Your Customers With the Right Value Proposition Is Critical

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.