Gartner Research

Presentation for Marketing Organizational Design and Strategy Survey 2016: Marketing Leaders' Ambitions Outstrip Capabilities

Published: 20 July 2016

ID: G00298886

Analyst(s): Ewan McIntyre , Christopher Ross , Anna Maria Virzi


Marketing leaders say they want to rely more on in-house talent. However, 40% plan to increase their use of agencies and other third parties. This presentation exposes how marketing organizations are structured and skills gaps that could prevent marketing leaders from delivering business outcomes.

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