Critical Capabilities for Multichannel Campaign Management

Published: 21 July 2016

ID: G00282013

Analyst(s): Julie Hopkins , Mike McGuire , Adam Sarner , Jennifer Polk

Summary

This year, MCCM vendors strengthened their offerings with advanced analytics, event processing infrastructure and connections to programmatic advertising. As the complexity of MCCM engagements grow, marketers must weigh the risks of emerging tactics against their potential reward.

Table Of Contents

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