Gartner Research

Presentation of Digital Channel Survey 2016: Mobile and Social Continue to Migrate Into Marketing's Infrastructure

Published: 27 July 2016

ID: G00302787

Analyst(s): Charles Golvin , Anna Maria Virzi

Summary

Digital marketing continues to mature, altering marketing's organizational and investment models. This survey findings presentation reveals how social and mobile marketing have shifted from specialized siloes to integrated elements. Marketers can expect Internet of Things to evolve similarly.

Table Of Contents

Overview

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