Gartner Research

Tech Go-to-Market: Accelerate IoT Growth by Improving Customer Experience

Published: 28 July 2016

ID: G00307918

Analyst(s): Lars Van Dam, Alfonso Velosa

Summary

TSPs can achieve competitive advantage through customer experience. However, the majority of TSP leaders do not know how to get started with CX. Product managers are empowered with modern CX techniques that, applied to specific areas of IoT offerings, drive product and go-to-market innovation.

Table Of Contents

Introduction

Analysis

  • Action 1: Select Product Areas That Are Pivotal to Scaling IoT Adoption and Differentiation
  • Action 2: Pilot a CX-Driven Development Approach for Select Areas of an IoT Product Within 30 to 60 Days
  • Action 3: Use CX Definitions to Articulate Product Vision and Roadmap, as Well as Drive Go-to-Market Innovation
    • Product Vision
    • Product Roadmaps

Summary

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