Gartner Research

Relaunch Mobile BI as Mobile Analytics to Achieve High-Impact Digital Business Outcomes

Published: 29 July 2016

ID: G00291732

Analyst(s): Joao Tapadinhas , Bhavish Sood

Summary

"Mobile business intelligence" is typically associated with outdated approaches that limit analytics' impact on digital business. BI and analytics leaders should apply a business process approach to modern mobile analytics in order to drive innovation and achieve good business outcomes.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Relaunch Mobile BI Projects as Mobile Analytics Projects With a Focus on Business Process Innovation and Transformation
  • Assess Process Innovation in Relation to Four Information Dimensions: Who the Target Audience Is, What Processes Can Be Impacted or Created, Where Mobile Analytics Can Be Accessed, and When Mobile Analytics Can Be Accessed
  • Engage Business Managers of Field-Based Units in an Open Discussion of Their Information and Analytics Needs to Identify Opportunities and Priorities for Mobile Analytics
  • Continuously Track the Evolution of Mobile Technologies, and Assess How to Impact and Innovate Business Processes

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