Gartner Research

Forecast Overview: Devices, Worldwide, 2016 Update

Published: 29 July 2016

ID: G00301089

Analyst(s): Tuong Nguyen , Tracy Tsai , Bruno Lakehal , Roberta Cozza , Annette Jump , Jason Chapman , Ranjit Atwal , CK Lu , Anthony Mullen , Annette Zimmermann , Lillian Tay, Mikako Kitagawa


Market saturation and competition have undermined the price of devices. Product managers at device vendors must understand that this market's future will be about complementary service revenue streams rather than units sold. Few vendors will achieve this, with consolidation and turnover inevitable.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • The Mobile Phone Market
  • The PC Market
  • Ultramobile Basic and Utility Devices

Foundational Assumptions

  • Buying Population/Demographics
    • Replacement Demand
    • Device Transfer Demand
  • Through 2017, after upgrading to Windows 10, one in five consumer Windows PC owners in mature markets will delay buying a new PC for up to 12 months.
    • Lifetimes
  • Technology Provider Supply
    • Product Design and Technology Roadmaps
    • Pricing and Business Models

Market Model or Methodology

  • Segmentation and Consumer Behavior
  • Influencing Factors
    • New Products and Technology
    • Consumer Behavior
    • New Device Adoption
    • Lifetimes
    • Replacements, Transfers and Upgrades

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