Gartner Research

How to Get an Approximate Initial Estimate of the Cost of a CRM Project

Published: 29 July 2016

ID: G00297696

Analyst(s): Ed Thompson , Brian Manusama


A comprehensive calculation of the total cost of ownership of CRM is needed to get the go-ahead for execution. But many organizations want to know approximately how much it will cost long before TCO details are available. This research helps CRM project managers to estimate these costs.

Table Of Contents
  • Key Challenges



  • Get Upfront Estimates of the Elements That Make Up the TCO of a CRM Project
  • When Gathering Initial Estimates, Focus on the Largest Elements of the Cost Calculation, Pick Ranges Not Absolutes and Beware of Using Averages
  • Determine Which Multiple of the License Fees You Are Likely to Spend on Consulting

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