Gartner Research

Market Trends: Cloud Adoption Trends Favor Public Cloud With a Hybrid Twist

Published: 04 August 2016

ID: G00294424

Analyst(s): Ed Anderson , Sid Nag


Cloud adoption continues unabated as cloud use cases shift beyond simple tactical outcomes to strategic benefits. Product and service offering managers can use this research to better understand cloud adoption patterns and successful customer engagement strategies.

Table Of Contents

Market Trend

  • Market Trend No. 1: Rapid Growth of Cloud Adoption Continues, Trending Toward Public Cloud
    • Organizations Using Cloud Almost Always Have a "Cloud First" Strategy
    • Forty Percent of IT Spending Is Allocated to Cloud, With Increases Expected
    • IT Modernization Leads as the Top Driver for Public Cloud Adoption
    • Security and/or Privacy Concerns Is the Top Inhibitor to Public Cloud Adoption
  • Market Trend No. 2: Hybrid Cloud Scenarios Will Dominate
    • Organizations Use a Variety of Cloud Models
    • Hybrid Cloud Usage Will Increase
    • The Use of Internal Private Cloud and Hosted Private Cloud Will Increase
  • Market Trend No. 3: The Lines Are Blurring Between Cloud Service Types

Contrarian View

  • Public Cloud Services Must Reliably Meet an Increasingly Diverse Set of Requirements

Vendors to Watch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.