Gartner Research

Supply Chain Brief: Lead With Customer Logistics to Gain Competitive Advantage

Published: 05 August 2016

ID: G00313784

Analyst(s): Steven Steutermann


A performing customer logistics function can bring high value and competitive advantage to the organization. Chief supply chain officers can use this research to improve their customer logistics capability and increase competitiveness within your industry.

Table Of Contents

What You Need to Know


  • Defining the Customer Logistics Function
  • Customer Logistics Creates Customer Collaboration Opportunities
  • Customer Logistics — The Differentiator
  • What This Means to Companies

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.