Gartner Research

Accelerate Business Value Using Gartner's Master Data Management Implementation Styles

Published: 05 August 2016

ID: G00311140

Analyst(s): Michael Moran , Bill O'Kane


Successful MDM program managers and data and analytics leaders use Gartner's MDM implementation styles as incremental roadmap milestones, increasing business visibility by accelerating delivery of business value.

Table Of Contents
  • Key Challenges



  • Determine the Optimal End-State MDM Implementation Style for Each Master Data Domain
  • Utilize Less Invasive MDM Implementation Styles to Deliver More Immediate Business Value
    • B2C Customer Data — Downstream Harmonization
    • Product Data and B2B Customer Data — Upstream Control
  • Maintain the Strategic Focus of the MDM Program in the Areas of Vision, Governance and Enabling Infrastructure — Communicate Early and Often

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