Gartner Research

Market Trends: Device Sales Need an Omnichannel Strategy

Published: 03 August 2016

ID: G00302747

Analyst(s): Mikako Kitagawa , Isabelle Durand, Lillian Tay


PC sales are still mostly done in stores rather than online, but this is slowly changing. Marketing leaders in PC vendors must drive and engage buyers through both channels while being aware of emerging country differences, which show the move toward online sales is progressing unevenly worldwide.

Table Of Contents


Market Trend

  • Physical Retail Stores Are the Preferred Channel for Consumers
  • Analysis of Different Geographical Regions
    • EMEA
    • U.S.
    • Asia/Pacific
  • Research Online but Purchase in Store
  • Improvement in Home Network Infrastructure and Online Accessibility

Vendors to Watch

  • Amazon
  • Flipkart

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.