Gartner Research

Market Trends: Device Sales Need an Omnichannel Strategy

Published: 03 August 2016

ID: G00302747

Analyst(s): Mikako Kitagawa , Isabelle Durand, Lillian Tay

Summary

PC sales are still mostly done in stores rather than online, but this is slowly changing. Marketing leaders in PC vendors must drive and engage buyers through both channels while being aware of emerging country differences, which show the move toward online sales is progressing unevenly worldwide.

Table Of Contents

Introduction

Market Trend

  • Physical Retail Stores Are the Preferred Channel for Consumers
  • Analysis of Different Geographical Regions
    • EMEA
    • U.S.
    • Asia/Pacific
  • Research Online but Purchase in Store
  • Improvement in Home Network Infrastructure and Online Accessibility

Vendors to Watch

  • Amazon
  • Flipkart
  • Tmall.com

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