Gartner Research

Report Highlight for Market Trends: Economics of Connections and Addressing Regional Price Sensitivities Increase Smartphone Profits

Published: 03 August 2016

ID: G00314983

Analyst(s): Roberta Cozza , Werner Goertz

Summary

Ongoing margin erosion in smartphones requires a new perspective on profitability and value creation. Strategic marketers should extract value from the economics of connections and position products addressing channel and price sensitivity in regional markets.

Table Of Contents

Objective

Report Highlight

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