Gartner Research

How to Balance Your Insource/Outsource Marketing Talent Mix

Published: 04 August 2016

ID: G00309066

Analyst(s): Christopher Ross , Anna Maria Virzi


As a marketing leader, you must build an organization capable of supporting a rapidly evolving set of requirements. You must balance developing in-house capabilities against partnering with external providers. To this end, answer seven vital questions to identify a sensible approach for your team.

Table Of Contents
  • Key Challenges



  • Establish the Right Balance Between the Use of Agencies and In-House Resources
  • Validate the Benefits That You Obtain From Agencies, Which Are Typically Valued for Their Breadth, Quality and Reliability
  • Assess Your Outsourcing-Insourcing Marketing Talent Mix With These Seven Questions
    • 1. Do You Need a Generalist or a Specialist?
    • 2. What Are Your Organizational, Technical and Competitive Strengths?
    • 3. Do You Have Sufficient Resources Dedicated to Recruiting and Retaining Talent?
    • 4. What Impact Will the New Hire Have on the Organization?
    • 5. How Much Elasticity Do You Need?
    • 6. What's the Potential Business Continuity Impact?
    • 7. How Do the Real Costs Compare?
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