Gartner Research

Best Practices to Select an IoT Beacon Implementation: Google Eddystone Versus Apple iBeacon

Published: 05 August 2016

ID: G00301479

Analyst(s): Tim Zimmerman , Nick Jones


Apple's iBeacon and Google's Eddystone beacon implementations have evolved as the major types of Bluetooth low energy beaconing solutions. Endpoint strategists should use this research to understand the differing functionality that is best for their requirements.

Table Of Contents
  • Key Challenges


  • Beacon Platforms Are Just as Important as Beacon Technologies
  • Key Differences Between Beacon Approaches


  • Select Identity-Oriented Beacons When a High-Quality Customer Experience or Relationship Is Required
  • Select iBeacon When iOS User Experience Is a Priority
  • Select Eddystone UID or EID Beacons When Android User Experience Is a Priority
  • Select Eddystone URL Beacons When the Cost of Building and Maintaining an App Isn't Justified
  • Select Both Identity and URL Beacons for Mixed Requirements
  • Pilot Shared Beacon Solutions

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