Gartner Research

How to Foster a Data-Driven Culture in Your Marketing Organization

Published: 09 August 2016

ID: G00308589

Analyst(s): Ewan McIntyre


Gartner survey data demonstrates the need for marketing leaders to build and foster data-driven decision making. Use this research to understand the importance of culture in delivering on data-driven objectives and learn how to overcome the hurdles to driving that culture in your company.

Table Of Contents


  • Data-Driven Impetus
    • Identify and Overcome Cultural Hurdles

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